Niche and competitor analysis / One-time research

Understand who you will compete with. Before purchasing.

We will study the selected niche on Wildberries or Ozon: prices, assortment, package contents and presentation of comparable products. We will show how your offer differs and what to check before investing in a batch. The result is research with conclusions, not just competitor links.

One niche and one platform
Up to 5 selected competitors
Report with sources and conclusions

from RUB 9,900for research

Discuss niche analysis What we take upon ourselves

Understand the competitive conditions before investing in a batch.

Your task is the starting point

We need reasons for choice, not the promise of a free niche.

Select a product to launch

Do you want to understand what offer is already on the site and what the buyer will have to compare with your product.

Expanding the range

You need to evaluate the chosen niche before your next purchase, and not transfer the success of one product to the entire category.

Looking for your difference

Many people offer similar products. Let's look at the differences in configuration, price and presentation to formulate our proposal.

What is included in the work

From niche review to conclusions for your product.

Boundaries of the study

Let’s fix one site, a product niche and a question that the analysis should answer. We will select up to five comparable competitors within the base volume.

Clear sampling instead of a random set of SERP leaders.

Prices and assortment

Let's compare available prices, product options, characteristics and equipment. Let us note the conditions under which the price is visible and the date of observation.

Comparing offers on a common basis.

Content and positioning

Let's look at the names, main slide and arguments of the cards. Let's see what questions are covered and what is missing for a clear choice.

Overview of presentation methods and possible differences.

Conclusions for solution

Let's collect observations into a report: with whom to compare the product, what properties to emphasize and what to check before purchasing. We will separate available estimates from confirmed facts.

Report with sources, limitations and next steps.

Not every similar product is a direct competitor

We compare the buyer’s choice conditions, not just price tags.

Expand the criterion: it’s clear what exactly we are studying and how it helps formulate the offer of your product.

Price and conditions for receiving it

What are we looking at

We fix the visible price, date, equipment and available discount conditions.

What does this do for your solution

Compare offers on an understandable basis. We do not pass off a one-time discount or the price of another set as a mandatory guideline for your product.

Product and package contents

What are we looking at

We compare the purpose, sizes, materials, quantity in the set and product options.

What does this do for your solution

We show where the products are truly comparable, and where the price difference is due to different offers.

First screen and card arguments

What are we looking at

Look at what properties the seller explains in the title, images and description.

What does this do for your solution

We highlight methods of presentation and questions that can be better revealed in your card - without copying other people’s promises.

Conclusions for assortment

What are we looking at

We connect observations on selected competitors with your question about launching or purchasing.

What does this do for your solution

We convey the reasons for the decision and a list of further checks. Profitability calculation requires your expenses and must be ordered separately.

Private competitor sales data is not available from a public listing. Agreed external estimates are shown with their source and limitations; paid databases are not included in the price.

Already looking at the product? Let's determine which proposals to compare it with.

Discuss niche analysis

Result that can be used

Competitor comparison and conclusions for product purchasing and presentation.

The report helps to discuss assortment and positioning with a buyer, marketer or partner. We cannot replace other people's closed sales and profits with estimates based on external signs.

What we are exploring

Available offer in one niche: prices, assortment, content and comparable competitors.

What we don’t promise

Accurate closed sales of competitors, guaranteed profitable product or lack of competition. Paid data must be agreed upon separately.

Operating procedure

From your question to comparable proposals and conclusions.

Specifying the solution

What do you choose: product, assortment, price segment or positioning.

We agree on the sample

We determine the niche, platform and comparable competitors.

Conducting research

Collect information, compare offers and note sources.

Discussing conclusions

We pass on the report and explain how to use it for your task.

The deadline will be determined after agreeing on the niche, sample and available sources. The study reflects the situation on the indicated date, and does not constantly monitor the market.

Cost and composition

One niche. One site. Matched sample.

Agreed base volume

Niche and competitor analysis

from RUB 9,900for research

One niche and one platform
Up to 5 selected competitors
Report with sources and conclusions

Discuss niche analysis

The final scope and conditions will be agreed upon before the start of work. The application is not a payment.

What is included in the base price

One product niche on one site, up to five selected competitors: prices, assortment, content and conclusions from available sources.

What's not included

Paid bases, purchase of samples and research of several niches - separately.

What to prepare

Site and one selected niche or specific type of product.
Characteristics of your product and known analogues, if any.
What decision are you making and what external data do you already have.

Base prices are denominated in Russian rubles. The specialist service and platform subscription are paid separately. For the first application you need a name and telephone number; documents and access are transferred after agreeing on a secure method.

Before ordering

To select the appropriate format.

Can an analysis be carried out before the store opens?

Yes. To research an offer, you need a selected product or niche, a platform and your question. Own sales history is not required.

Will you show the exact revenue and profit of your competitors?

No. Proprietary data does not become available simply because an analysis is ordered. If external estimates are used, we indicate the source, date and limitations; we will not present them as actual accounting revenue.

Can you compare several niches?

The basic volume refers to one niche on one site and up to five competitors. Several niches or sites require separate coordination of volume.

Is my product profitability calculation included?

No. Researching market offerings and analyzing your unit economics are separate services. Calculating profitability requires your costs; we can analyze them as a separate service.

Are you researching the entire category or selected competitors?

Basic volume - one niche, one platform and up to five selected competitors. We will agree on the sampling criteria in advance. We do not present such work as a complete calculation of the entire market.

Are paid analytics services included in the price?

No. The purchase of external data is agreed upon separately. Before we begin, let’s outline what sources are available and what questions they can answer.

Need a different format for help?

Analysis of unit economics

Check whether the economics of your product will support the chosen price.

Opening a turnkey store

Move from the selected assortment to store preparation.

Let's start with your store

Which niche do you want to explore before your next decision?

We will discuss the problem, initial data and appropriate amount of work.

Discuss niche analysis