The budget is being spent, but it is unclear what to scale
Let's compare costs with orders and economics of goods. We will highlight positions for promotion and those where you first need to correct the card, price or availability.
Integrated marketing management / Monthly support
Put your store marketing in one pair of hands.
We will take care of advertising, SEO, prices and promotions for your store. We will find what is hindering sales, select priority products and promote with a focus on profit - while you are developing your business.
- Up to 100 product cards
- Up to 15 advertising campaigns
- Weekly report and action plan
One store on one site. The advertising budget is paid separately.
Advertising works. Is store marketing still on you?
Cards, promotions and advertising live separately
Let's combine them into one work plan. To advertise the prepared product, and evaluate the discount along with expenses, and not just with the increase in turnover.
Each task has to be launched and checked personally
Delegate regular work with promotion. Instead of scattered instructions, you will have a plan, completed changes and a weekly report.
What is included in integrated marketing management.
01
Store analysis and promotion plan
Let's study the assortment, available sales statistics, expenses and current advertising. We will determine priorities, propose a sequence of improvements and distribute the budget by product.
Work plan: what we are promoting, what we are correcting and why.
02
Advertising setup and maintenance
We will set up campaigns and adjust them based on the results. We will work with the requests, rates and limits available on the site; We will separate irrelevant traffic from promising directions.
Working campaigns, changing settings and controlling expenses.
03
SEO and card improvement
For priority cards, we will clarify the names, descriptions and characteristics. We will select relevant queries and prepare tasks for visual improvements. The scope of SEO edits and separate content production are disclosed in the tariff.
SEO edits and clear tasks for the designer or your team.
04
Prices and participation in promotions
Let’s compare price scenarios taking into account cost, site expenses and promotion. We will prepare discount proposals and implement agreed changes in available promotions.
Price and discounts taking into account the economics of the product.
05
Inventory and assortment priorities
We will take into account the availability of goods when promoting: which positions are running out, which ones require attention, where it is better to reallocate the budget. We will report the risks to your supply chain team.
Promotion is linked to availability rather than disconnected from stock.
06
Weekly report and next step
We will show the work completed, the dynamics of advertising and sales, open questions and the plan for the next period. We will explain decisions on specific products - without the report for the sake of the report itself.
You see the progress of the work and understand what to do next.
Do you need a different volume or do you already have a team? We will discuss what part of the work to transfer to us.
Discuss the problemOur advantage is promotion along with the economics of the product.
One decision requires different data: how much advertising costs, whether orders are being received, what remains after expenses and whether there is stock. We use your store's reports and SellerStrat's own tools to look at these issues together. On the real screens below we show the tools for such store analysis.
SellerStratReal platform screens
Control remains with you. The budget, important changes and necessary accesses will be agreed upon before action.
First we check the data. We compare one store and period, explain the sources and limitations of the conclusions.
Changes made, indicator dynamics and plan for the next week.
Sales and completed purchases
We compare orders with completed purchases to see the results for the selected products.
Promotion expenses
We compare advertising spending with orders and revenue using available site data.
Economics of decisions
Checking price scenarios and expenses. An increase in turnover in itself does not mean an increase in profit.
Result composition
What will we convey based on the results of the work
The work and materials remain with you. The composition and format will be agreed upon before the start.
- Promotion plan with priority products and budget
- Customized advertising campaigns and regular optimization
- SEO edits of selected cards and tasks to improve content
- Price and promotion calculations, taking expenses and inventory into account
- Weekly report and plan for the next period
How the first month of work will begin.
Looking at the initial situation
We clarify your goal, study the store and current advertising. We select the products and tasks with which to start.
Fixing the plan and budget
We will agree on priorities, scope of work, acceptable changes and those responsible for decisions on your part.
We take promotion to work
We set up and adjust advertising, finalize selected cards, work with prices and promotions.
Summarizing and continuing
Weekly we show what we have done and observations. Based on the results of the period, we clarify the priorities for further promotion.
Who is responsible for what
We prepare a plan, carry out promotional work and submit a weekly report.
You convey introductory notes, agree on the budget and important decisions, ensure goods and supplies work.
For the first conversation, a platform, a link to the store and tasks will be enough. Documents and access are transferred only after a secure method has been agreed upon.
Discuss marketingNow - about the format
and cost.
One store on one site. Regular work with promotion, rather than one-time advertising setup. Below is the included volume and costs, which are paid separately.
Integrated marketing management
from RUB 59,900per month- Up to 100 product cards
- Up to 15 advertising campaigns
- Weekly report and action plan
Application without registration. Paid work - after agreeing on conditions.
What the base cost includes
One store on one site, up to 100 product cards and up to 15 advertising campaigns: promotion plan, setting up and optimizing advertising, SEO edits up to five cards per month, calculation of prices and promotions, control of available inventory and weekly report. Changes are carried out within the agreed limits of price, budget and access.
Which is paid separately
Advertising budget, filming, design of new slides and paid external services are not included.
Accounting, warehouse, transportation and operational management of deliveries are not included in this format. Sales volume and profits are not guaranteed.
The base price is stated in Russian rubles. Platform subscriptions and specialist services are separate expense items.
Compare marketing formatsWe answer important questions.
Which marketplaces do you market on?
Let's discuss promoting your store to Wildberries or Ozon. The basic format is designed for one site; We will clarify the list of available advertising tools and necessary actions before the start.
What is included in working with cards?
We analyze the assortment, determine promotion priorities and work with advertising, prices and promotions. SEO edits are performed for priority cards in the monthly amount specified in the tariff. New design creation and filming are not included.
Cards less than the base limit. Is the service suitable?
Yes. The limit sets the upper limit of the base volume, and not the required quantity of goods. Let's start with your range; Additional stores and capacity expansion are discussed separately.
Advertising has already been set up by another specialist. Need to redo everything?
No. First, let's look at the current settings and results. We save working solutions and make changes where there are grounds for them.
How is this different from running a store?
Marketing is responsible for promotion: advertising, SEO, prices, promotions and analysis of results. Operational management of supplies, warehouse, accounting and transportation are other jobs. Your team can continue to complete them.
Is the advertising budget included in the price?
No. Payment of specialists and advertising placement budget are separated. We will agree on the limits before the start; increased costs require your decision.
When can I evaluate the result?
In the first period, we analyze the initial data and begin changes. A weekly report shows the work performed and the available dynamics. The sales assessment period depends on the product, demand, availability and volume of data; We do not promise fixed profit growth.
What will I have left after work?
Changes made in your store, materials and reports transferred. Access and important decisions remain with you. Continuation of support and new volume are agreed upon separately.
How to submit an application and what to prepare?
For the first request, a name and phone number are enough. Next, we will clarify the site, products, purpose and available materials. Passwords, API-keys and documents in public form do not need to be transferred.
Let's start with your store
Let's discuss marketing your store - from the task to the work plan.
Let’s clarify the task, select the scope of work and discuss the next steps.