Advertising is becoming more expensive, but orders are not increasing
Let’s check which products and requests receive the budget, what happens after going to the card and where the problem is not solved by increasing the rate.
Increase in sales on marketplaces / Diagnostics and implementation in one project
Has sales stopped? We will find the reason and implement changes.
Let's check where the store loses orders: in advertising, cards, price or redemption. We will fix priority problems and evaluate the results along with the costs. Not only an audit - a project with implementation for 30 days.
- Up to 10 products and 5 campaigns
- Up to 3 hypotheses with implementation
- Project for 30 days
One site. The price includes the work of specialists, the advertising budget is separate.
Orders are not growing. What to change first?
The card is opened, but the goods are not purchased
Let's look at the offer, description, characteristics, price and availability. Let's choose changes that should be implemented before attracting new traffic.
Turnover is increasing, but profit is not encouraging
Let's compare the promotion with the completed purchases and the provided costs. The goal of the project is to improve sales taking into account the economy, and not to increase costs for the sake of beautiful turnover.
From diagnosis to changes in your store.
01
Let’s analyze the buyer’s journey
We examine available impressions, clicks, orders and completed purchases for the selected assortment. We compare products over one period and note where the statistics are still insufficient.
Map of problems with reasons for each conclusion.
02
Select priority hypotheses
For each, we will determine the reason, the proposed action and the evaluation indicator. We will take a limited number of priorities into the project so as not to change everything at the same time.
Implementation plan, budget and evaluation criteria.
03
Let’s finalize the cards and proposal
We will make the agreed edits to the text fields and characteristics. Let's check the price scenarios; We’ll separate new photos or designs into a separate task when we can’t do without them.
Corrected card fields and agreed price changes.
04
Let's adjust the advertising
We will work with the settings of selected campaigns, requests and expenses within the platform’s tools. Let's save successful solutions instead of having to start everything from scratch.
Changes in campaigns and weekly monitoring.
05
Let’s show you what happened
We will compare the indicators before and after the work, explain the influence of availability, seasonality and other conditions. We will convey the results of hypothesis testing and continuation priorities.
Final analysis: completed work, observations and the next plan.
Do you need a different volume or do you already have a team? We will discuss what part of the work to transfer to us.
Discuss the problemNot one recommendation for all reasons.
The same sales decline can begin at different stages. First we find out where the buyer is lost - then we select changes.
- 01
Not enough impressions
The product rarely comes into the buyer’s field of view.
Checking search relevance, availability and available promotion settings.
- 02
Impressions without clicks
The offer is seen, but the card is rarely opened.
We analyze the price, product presentation and relevance to the search query; we prepare recommendations for the visuals.
- 03
Clicks without orders
The buyer examines the card, but does not select the product.
We check the content and specifications, price, product variants and availability.
- 04
Orders without the required economy
Sales do not produce the expected financial result.
We compare the completed purchases, price and provided expenses before expanding advertising.
These are diagnostic directions, and not a promise to perform all possible work. We include the selected hypotheses within the tariff limits in the project.
We look not only at orders, but also at their cost.
Marketing and unit economics SellerStrat help to compare promotion with the price and costs of the product. We use the available data from your store; the screens below show the analysis tools, not the promised outcome of the project.
SellerStratReal platform screens
Control remains with you. The budget, important changes and necessary accesses will be agreed upon before action.
First we check the data. We compare one store and period, explain the sources and limitations of the conclusions.
Implemented changes and report on selected products and campaigns.
Orders and completed purchases
What has changed at the selected stage of the buyer’s journey and for which products.
Advertising expenses
How does the cost of promotion change along with orders, and not separately from them.
Proven solutions
Which hypotheses were confirmed, what did not work and what requires additional data.
Result composition
What will we convey based on the results of the work
The work and materials remain with you. The composition and format will be agreed upon before the start.
- Diagnostics of the path from impressions to purchased order
- Priority products and change plan for 30 days
- Introduced edits to cards, prices and advertising to the agreed extent
- Comparison of indicators before and after changes, indicating limitations
- Final analysis and recommendations for further promotion
How the sales growth project will go.
Determine the starting point
Select the assortment, purpose and initial period. We collect the necessary reports and restrictions.
Agree on the changes
Prioritize the causes of losses, select hypotheses, budget and implementation procedure.
Correct and observe
We make edits, work with campaigns and discuss available dynamics every week.
We pass on the result
We analyze the project results and recommendations. You choose further support separately.
Who is responsible for what
We analyze the reasons, prepare a plan, implement the agreed upon changes and submit a report.
Provide data and necessary access, coordinate costs and ensure product availability.
Let's start with the site, goods and task. The scope of implementation will be determined before the start of the project.
Discuss sales growthDiagnostics and implementation. One scope of work.
One-time project for an existing store that needs not only recommendations, but also implementation. The period is counted after receipt of the agreed data and access.
Increase in sales on marketplaces
from RUB 39,900for a project for 30 days- Up to 10 products and 5 campaigns
- Up to 3 hypotheses with implementation
- Project for 30 days
Application without registration. Paid work - after agreeing on conditions.
What the base cost includes
One marketplace, up to ten SKUs and five advertising campaigns: diagnostics, up to three agreed hypotheses, edits to listing texts and specifications, price and campaign adjustments, weekly monitoring and a final report. The period begins upon receipt of the agreed data and access.
Which is paid separately
Advertising budget, production of new photos and designs, purchase of goods and further management are paid separately.
Thirty days is the duration of the project, not a promise of a certain growth. Changes in sales are assessed taking into account seasonality, inventory and other factors.
The base price is stated in Russian rubles. Platform subscriptions and specialist services are separate expense items.
This format is a project with implementation. Continuous marketing and audit without changes - other services.
We answer important questions.
How is the project different from a full store audit?
The audit provides analysis and a plan. Here we also implement selected changes: text and characteristics edits, price and campaign adjustments within the base volume.
Do you need to transfer the entire store to management?
No. We select priority products and work with them within the framework of the project. The rest of the range and regular operations can remain with your team.
Advertising is already set up. Can you work with it?
Yes. First, let's look at current campaigns and results. We will retain the decisions for which there is no reason to replace them and make the agreed adjustments.
What does working with hypotheses mean?
This is a specific assumption about the cause of the loss and an action to verify it. We determine in advance what we are changing and by what data we will evaluate the result. The scope of hypotheses is limited by the tariff.
New photos and designs included?
No. The project includes coordinated edits to text fields and characteristics. New shooting, design and advertising budget are paid separately.
What will happen if sales do not increase during the project period?
The report will show the work performed, observations and limitations. Thirty days is a work period, not a guarantee of growth. Sales are also affected by product, demand, availability and business decisions.
Do I need to pay for constant support right away?
No. First, we will coordinate and implement a separate project. Continuation of work, new assortment and regular maintenance are not automatically connected.
How to submit an application and what to prepare?
For the first request, a name and phone number are enough. Next, we will clarify the site, products, purpose and available materials. Passwords, API-keys and documents in public form do not need to be transferred.
Let's start with your store
Let's discuss what hinders sales in your store.
Let’s clarify the task, select the scope of work and discuss the next steps.