Marketing

Does advertising work?
Look
for each product.

Find out how much an order costs, which clusters spend the budget and what queries are used to find your products. Result, funnel, costs and positions - in one module.

Review advertising See how it works

SellerStrat / Marketing

Product	Order amount	Orders	Spend	TACoS	Buyouts
Cream ceramic mugSKU-001	128 634 ₽	173 pcs.	12 854 ₽	9,99 %	149 pcs.
Green terry towelSKU-002	167 428 ₽	186 pcs.	19 274 ₽	11,51 %	153 pcs.
Amber liquid hand soapSKU-003	90 680 ₽	128 pcs.	10 687 ₽	11,79 %	108 pcs.

Orders, funnel and advertising costs
Campaigns and search clusters
Key queries and positions

01 / From your store to each product

Overall result.
Advertising. Organic

Switch modes to answer different questions. Start with the store and move on to individual products.

Orders and expenses - before your eyes.

Select a period. In the “General” mode, look at the amount and number of orders, advertising costs and TACoS. Open the chart to see the dynamics by day and compare with the previous period of the same length.

Product	Order amount	Orders	Spend	TACoS	Buyouts
Cream ceramic mugSKU-001	128 634 ₽	173 pcs.	12 854 ₽	9,99 %	149 pcs.
Green terry towelSKU-002	167 428 ₽	186 pcs.	19 274 ₽	11,51 %	153 pcs.
Amber liquid hand soapSKU-003	90 680 ₽	128 pcs.	10 687 ₽	11,79 %	108 pcs.

01 / 03

02 / Each list is tailored to your task

Five lists.
Five ways to understand the result.

Result, funnel, costs, search and all indicators. Switch slides: each list has its own question and its own set of data.

Which products generate orders?

Start with the result: compare costs, amount and number of orders, DRR and cost of one order. You can see which products are worth examining in more detail - without switching between individual reports.

Product	Spend	Order amount	Orders	Ad spend ratio	Cost per order
Cream ceramic mugSKU-001	12 854 ₽	86 240 ₽	116 pcs.	14,91 %	110,81 ₽
Green terry towelSKU-002	19 274 ₽	98 275 ₽	109 pcs.	19,61 %	176,83 ₽
Amber liquid hand soapSKU-003	10 687 ₽	43 950 ₽	64 pcs.	24,32 %	166,98 ₽

01 / 05

03 / From the product to the reasons for the result

Clusters. Key queries.
Search positions.

The total number tells how much you received. Drilling down helps you understand what campaigns and queries are behind it.

Find which clusters are spending the budget.

In the “With advertising” mode, open “Search” and expand the product. Clusters are grouped by campaign: compare spend, orders, cost per order and average position. This way you select a specific cluster for analysis, rather than judging all advertising by one number.

Product	Search cluster	Spend	Orders	Cost per order	Average search position
Cream ceramic mugSKU-001		12 854 ₽	116 pcs.	110,81 ₽
	Campaign “Mug · search”
	ceramic mug	6 842 ₽	68	100,62 ₽	8,4
	coffee mug	4 216 ₽	37	113,95 ₽	14,7
	beige mug	1 796 ₽	11	163,27 ₽	23,6
Green terry towelSKU-006		19 274 ₽	109 pcs.	176,83 ₽
Amber liquid hand soapSKU-007		10 687 ₽	64 pcs.	166,98 ₽

01 / 02

Campaigns and clusters

Compare spend and orders within an advertisement for one product. Find clusters where ordering is more expensive and start analyzing them.

Key queries

Look at what formulations bring buyers. Compare the request frequency with clicks and orders for your product.

Positions and visibility

Find out the average search position and product visibility. Check if visibility in search is accompanied by clicks and orders.

Dynamics by day

Select the period and indicator on the chart. See when the result changed, then go to the products and their details.

The detail depends on the site data and the selected period. Individual search data Wildberries requires Jam. The illustrations show demo examples.

04 / What to check first

Find the weak stage.
Highlight expensive advertising.

The funnel shows the path to the order, and the DRR goal helps to quickly select products for more detailed analysis.

There are impressions. At which step do buyers drop off?

Select “Funnel” and compare impressions, clicks, carts and orders by product. This makes it easier to determine what to look at next: attracting attention, a card, or moving from cart to order.

Product	Impressions	Clicks	CTR	Carts	Orders	Order conversion
Cream ceramic mugSKU-001	82 436	2 384	2,89 %	316	116	4,87 %
Green terry towelSKU-002	96 752	2 716	2,81 %	382	109	4,01 %
Amber liquid hand soapSKU-003	61 328	1 742	2,84 %	195	64	3,67 %

01 / 02

You set the goal. The report helps analyze the result; it does not change rates and does not guarantee profits.

05 / To suit your task

Necessary products.
Required indicators.

Don’t look through the entire range every time. Use search, filters and saved settings.

The desired product - without scrolling the entire table.

Start typing the product name and immediately go to its indicators. For a more accurate selection, use filters, and leave the necessary indicators in “Columns”. Save the conditions to return to the same selection, or export the report to Excel.

Indicator conditions and saved filters.
Select columns and up to six summary blocks.
Download and print the current report.

Product	Order amount	Orders	Spend	TACoS	Buyouts
Green terry towelSKU-001	167 428 ₽	186 pcs.	19 274 ₽	11,51 %	153 pcs.

Cost and access

Marketing

A tool with a price of RUB 0. Connect the store and confirm the activation of the section for 30 days. Available functions depend on the selected site.

Conditions before activationSpecialist services - separately

Before you start

Any questions left?

About indicators, modes and settings.

How to start analyzing product search queries?

Select a store, marketplace and period. Open the “Search” list, expand the product and compare clicks, orders and available positions. For advertising clusters select “With advertising”; for general queries select “General”. Detail availability depends on the marketplace and connected capabilities. Average position is not the current place in search results.

What to do after discovering expensive advertising?

First, compare the expense with the orders and the selected DRR goal, then check the product profit in the financial report. The price scenario can be analyzed in unit economics. Selecting products in a marketing report does not in itself change bids, budgets or prices.

Where can I see clusters and key queries?

Open the “Search” list and expand the product. In the “With Advertising” mode, clusters grouped by campaign are available; in the “General” mode, search queries are available. The report shows the details that are available from the site for the selected period.

Can I see product positions by request?

Yes. The search granularity has an average search position. Compare it with visibility, frequency, clicks and orders to evaluate the result of a specific request. This is the average position for the selected period, and not a promise of the current position in the search results.

DRR and TACoS - are they the same thing?

No. DRR compares advertising expenditure with the amount of orders from the advertisement, and TACoS compares it with the total amount of orders. See which mode and indicator are selected in the report.

Does the amount of orders show profit?

No. Orders and advertising metrics help measure progress. See profit after expenses in the financial statement, and the effect of price and discount in unit economics.

How to find products with high DRR?

In the “With advertising” mode, specify your DRR goal and turn on “Above the goal”. This is a selection based on your benchmark, not an automatic bid or budget change.

Can I see the dynamics by day?

Yes, when daily data is available: select a period and open the chart. For accessible comparison, the previous period of the same length is used.

Why might some indicators be missing?

The data set depends on the site, period and access. For example, the individual search granularity WB requires Jam. Unavailable values do not mean a zero result.

Can I save my selection?

Yes. Set the conditions, save the filter with a name and return to it through saved filters. To work with the result, there is exporting and printing.

Understand the result of advertising.
Choose what to improve.

Start with the period, product and a clear question about the numbers.

Open marketing

We will show you what advertising says about your products.

Leave your contacts and we’ll agree on a free analysis.

SellerStratfor marketplace sellers

Does advertising work?
Look
for each product.

Marketing

Overall result.
Advertising. Organic

Orders and expenses - before your eyes.

How much did you spend? How many orders received.

See the results without paid promotion separately.

Marketing

Five lists.
Five ways to understand the result.

Which products generate orders?

At what step is the buyer lost?

How much does an order cost - and where is your goal exceeded?

What queries are used to find your product?

The whole picture is in one table.

Marketing

Clusters. Key queries.
Search positions.

Find which clusters are spending the budget.

Find out where the buyer sees your product.

Marketing

Campaigns and clusters

Key queries

Positions and visibility

Dynamics by day

Find the weak stage.
Highlight expensive advertising.

There are impressions. At which step do buyers drop off?

Immediately find products where advertising costs exceed your target.

Marketing

Necessary products.
Required indicators.

The desired product - without scrolling the entire table.

Marketing

Marketing

Any questions left?

Understand the result of advertising.
Choose what to improve.

We will show you what advertising says about your products.

Does advertising work?Lookfor each product.

Marketing

Overall result.Advertising. Organic

Orders and expenses - before your eyes.

Marketing

Five lists.Five ways to understand the result.

Which products generate orders?

Marketing

Clusters. Key queries.Search positions.

Find which clusters are spending the budget.

Marketing

Campaigns and clusters

Key queries

Positions and visibility

Dynamics by day

Find the weak stage.Highlight expensive advertising.

There are impressions. At which step do buyers drop off?

Marketing

Necessary products.Required indicators.

The desired product - without scrolling the entire table.

Marketing

Marketing

Any questions left?

Understand the result of advertising.Choose what to improve.

We will show you what advertising says about your products.

Does advertising work?
Look
for each product.

Overall result.
Advertising. Organic

Five lists.
Five ways to understand the result.

Clusters. Key queries.
Search positions.

Find the weak stage.
Highlight expensive advertising.

Necessary products.
Required indicators.

Understand the result of advertising.
Choose what to improve.