Check how much sales growth offsets the discount

In the conditional scenario, profit per unit decreased from 300 ₽ to 200 ₽. To maintain the previous 30 000 ₽ profit, instead of 100 units you need to sell 150.

The required volume is 50% higher. The calculation itself does not prove that the promotion will generate this demand.

Teaching example, not client result. The values ​​are conditional; the account uses the data of the selected store and your expenses.

How to calculate unit economics Ozon in a calculator

Reduce costs to one sale and one operating model. Indicate commission, advertising and tax as a percentage of the sales price, cost, logistics and other expenses - in rubles per unit. Rates and amounts must be taken from your conditions; the form doesn't pick them up.

For other expenses, include applicable storage, acquiring and preparation costs if not already included. Don't count the same expense twice. For another FBO or FBS option, review the original costs and then repeat the calculation.

1. 1

   Enter the sales price and unit cost.

2. 2

   Indicate your commission and logistics per sale.

3. 3

   Add advertising, other costs and tax on revenue. Complete all seven fields; enter zero only when there is no expense.

4. 4

   Compare profit and margin at the original price and the promotional price. For the actual result over a period, open the financial report.

Training example of calculation on one sale

Suppose the price is 2 000 ₽, cost price is 800 ₽, commission is 15%, logistics is 150 ₽, advertising is 10%, other expenses is 50 ₽, tax on revenue is 6%. The commission will be 300 ₽, advertising - 200 ₽, tax - 120 ₽.

Accounted expenses: 800 + 300 + 150 + 200 + 50 + 120 = 1 620 ₽. Profit: 2 000 − 1 620 = 380 ₽; margin: 380 ÷ 2 000 × 100 = 19%. These are conditional training values, not Ozon tariffs or client results. Unaccounted expenses will reduce profits.

Check the goods before expanding the purchase

Unit economics shows the result of one unit sold under selected conditions. It is needed not only for a new product: a change in purchases, prices or costs can make the previous scenario unprofitable.

In SellerStrat product data, cost and planning parameters are considered in one working section. This is more convenient than comparing several inconsistent versions of the calculation.

Do not transfer FBO calculation to FBS without verification

For Ozon scenarios are available with the selected FBO, FBS or realFBS model, designated in the module as RFBS. The composition of available initial indicators depends on it.

Check which transactions are paid by the seller and which costs are per item. The logistics of one option cannot be considered the same for another without verification.

Indicate your costs

The supplier’s price is not always equal to the full cost of the goods ready for sale. Add applicable packaging, preparation, shipping and other out-of-pocket costs in their provided fields.

Do not replace missing required data with zero for the sake of a completed table. The target percentage only makes sense when the cost composition is agreed upon.

• Cost price for a specific product.
• Available costs of the selected model Ozon.
• Planned price and discount.
• Target profit margin or return on costs.

Compare two price options

Evaluate the original scenario and the promotional price. Check profit per unit and the sales volume needed to maintain the overall result.

The module helps to prepare a solution. It does not guarantee demand at the new price and does not promise to automatically change the price, advertising rate or promotion participation to Ozon.

Prepare your scenario

From 300 ₽ per section for 30 days for the selected marketplace. The result depends on the number of active cards; conditions - in tariffs.

1. 1

   Connect Ozon and open your store cards.

2. 2

   Fill in the cost price and your own expense items.

3. 3

   Activate Unit Economy for Ozon.

4. 4

   Select a work model, product and planning parameters.

5. 5

   Compare the result with your goal before making changes on the site.

Frequently asked questions