Profit on each unit
How much is left after the expenses that are included in the calculation of the goods.
Possibilities SellerStrat Unit economics
Unit economics SellerStratThe buyer will see the discount.
The buyer will see the discount.
How much will be left for you?
Look how much is left from the sale after expenses. Compare the current price with the new price, check the discount and choose a scenario for your items.
SellerStrat / Unit EconomicsPrice → expenses → profit
Discount change example300 ₽ 230 ₽
Profit per unit at selling price 800 and 700 ₽.
- Current and new profit side by side
- Price, discount and targets are linked
- Calculation of the selected group of goods
01 / Product EconomicsDon’t choose a price at random.
Don’t choose a price at random.
Check it with calculations.
Compare what remains now with the result of the new price or discount. This makes it easier to evaluate the decision before changing the terms of sale.
Profit margin
What proportion of the selling price is the estimated profit.
Return on costs
How the estimated profit relates to the cost of the goods.
02 / Selling costsThe item costs a thousand.
The item costs a thousand.
But not the whole thousand is yours.
Collect expenses in one calculation so that commission, delivery and preparation of goods are not left out.
Cost and preparation
Indicate the cost, fulfillment and delivery for fulfillment in your Profile. Your saved expenses are included in the calculation of the goods.
Commission and logistics
Evaluate the economics for the selected marketplace, operating model and warehouse. These terms affect sales costs.
Your expense items
Active expense categories added in Profile are accounted for separately. For example, you can include your own per-unit costs.
Advertising and tax plans
Set the advertising cost share, storage per unit and tax percentage. For tax, select the base: from sales or from profit.
Start with cost. It is needed for profit and target scenarios. You can fill it out or change it in your Profile.
03 / From target to priceWhat price to put,
What price to put,
if you need a different result?
Start with target margin or profitability. SellerStrat will calculate the associated price scenario based on the original product data.
- Set a target for the product.
- Either change the price, discount or sale price.
- Compare current and new profits, costs and differences.
This is a calculation for given expenses. It helps estimate price, but does not predict demand or guarantee profit.
04 / Working with assortmentOne target per group.
One target per group.
Your calculation for each product.
Select the required rows and change the parameter for one selected product. Bulk editing recalculates the scenario separately for each selected item.
The same target margin does not mean the same price: the cost and expenses of goods are different.
Check your range05 / Promotions Wildberries and ExcelPromotion starts
Promotion starts
with economic check.
See what's left after the discount. Select the products you are ready to work with further and prepare the file.
Convenient every dayGo back to the products you need.
Go back to the products you need.
Continue calculation.
Search, filters and profiles help you highlight the desired assortment and return to it.
“Calculation” collects the price, expenses and result side by side. "All Columns" opens detailed data; The visibility and order of the columns can be customized.
Export the current table and scenario to Excel, or print them. A separate price and discount file is available for selected WB products.
Cost and access
Unit economics
The price applies to one selected marketplace. The base price includes 10 active product listings. Each additional block of up to 30 adds RUB 100 to this section.
Conditions before activationSpecialist services - separately
Before calculation
Any questions left?
About price, costs, scenarios and working with files.
Review it in a presentationHow to check the new price before changing it on the marketplace?
Fill in the cost and expenses in your Profile, select the desired product and check the initial costs. Then set a new price, discount, or target margin and compare the result of the scenario. A saved calculation does not publish the price on the site and does not guarantee future profits.
How to compare calculations with actual sales?
Unit economics estimates the result at a given price and cost. The financial report shows the actual result for the selected closed period. Compare the same store, marketplace and product, taking into account currency, period and completeness of cost data.
What expenses can be taken into account?
Product cost, fulfillment, delivery to the fulfillment center and your active expense categories from Profile, as well as the selected marketplace commission and logistics. In a scenario, you can set advertising cost share, storage per unit and tax percentage.
What to do if the cost price has not yet been filled in?
Open your Profile and indicate the cost of the product. It is required for calculating profits and target scenarios. A missing value is not considered a zero cost.
Can you calculate the price based on the desired margin?
Yes. Set a target margin or profitability. When the required input data is complete, SellerStrat will recalculate the associated price, discount and scenario result. You can start with a new price or discount.
Can I change the scenario for several products at once?
Yes. Mark the required visible lines and change the parameter for the selected product. The scenario is calculated separately for each marked item according to its expenses.
SellerStrat changes prices on the marketplace itself?
A unit economics scenario saves the calculation in SellerStrat. Importing and exporting files do not publish prices or confirm participation in a promotion. Upload the prepared WB promotion file to the same promotion in your Wildberries account.
How is unit economics different from a Financial Statement?
Unit economics helps to evaluate the economics of a product and the price scenario for a given cost. For the actual financial result of the closed period, see the Financial Report.
Before the new price - calculationCheck discount.
Check discount.
Look what's left.
Select a product, enter costs and compare the economics of the current and new prices.
We will analyze the price and profit of your goods.
Leave your contacts and we’ll agree on a free analysis.
SellerStratfor marketplace sellers