Profits, sales and orders
Switch the chart indicator to view the desired side of the store’s work.
Possibilities SellerStrat Financial report
Financial report SellerStratFind out how much you have earned
Find out how much you have earned
on the marketplace.
Look at profits and expenses for the selected period. Find out which products bring money and which ones work in the red.
SellerStrat / Financial reportSales → expenses → profit
Simple example for a week25 000 ₽
Gross profit on sales 100 000 ₽ and recorded costs 75 000 ₽.
- See the result of the period and goods
- Sorting expenses into components
- Keep your usual way of financial control
01 / From store to productFirst - how much you earned.
First - how much you earned.
Then - on what.
Open the desired period, view the summary and go to the products. There is no need to start your financial analysis by transferring numbers between files.
Period for your task
Choose a week, month or your own dates - up to the last closed day.
Result and details nearby
Go to specific products while keeping the big picture in mind.
02 / How much does the sale bringProfit per unit.
Profit per unit.
Margin. Return on costs.
The same profit in rubles can mean a different economy. See product results from three sides and compare positions meaningfully.
03 / What are the costs made up ofFind out your expenses
Find out your expenses
on commissions, logistics and advertising.
Open the relevant expense group and view the amounts by product. This makes it easier to identify which expense category needs a closer look.
- Commissions and acquiring.
- Delivery and return logistics.
- Storage, acceptance, advertising and deductions.
- Cost and your expenses from your Profile.
Add expenses that the site does not know. Maintain product cost, fulfillment, freight carrier costs and your own expense categories in Profile; they are included in the profit calculation.
04 / Each list is for its own taskSales, refusals, returns.
Sales, refusals, returns.
And all expenses before profit.
Scroll through the history of the report: from orders and returns to expenses and profits. At every step - what to check and why your store needs it.
Start with key monetary figures, completed purchases, expenses and profit.
Consider cost items together when a general breakdown of expenses is needed.
Open the full set of available columns and find the metric you need.
05 / Details for your questionBy days, categories
By days, categories
or specific SKU.
Change the grouping of rows in the same report. Check the day, compare categories or find the profit of an individual SKU.
06 / Products requiring attentionThe store is in the black.
The store is in the black.
Is every product?
One profitable product may hide the loss of another. Select positions with negative profit and see their costs, margins and profitability.
- Find products by financial signal.
- Set conditions based on percentages.
- Save the filter for the next check.
In the demo example, the filter left one product with a loss of 1 000 ₽. The total profit of the period in the summary remains 25 000 ₽.
07 / Your work reportFind what you need.
Find what you need.
Save a convenient report.
A product, an indicator or its own assortment group - each convenience has a place in the report panel. Set up regular checks for yourself.
Enter the name, SKU or barcode. The table keeps matching rows so you can analyze the product you need.
Start typing, for example, “profit” in the “Find indicator” field and select the desired column from the list.
Mark the products and create a folder in the “Entire Report” menu. Keep your groups under clear names.
Set percentage conditions or a financial signal and save the filter for your next analysis.
Choose columns, their order and width, anchoring and sorting. Configure additional summary metrics.
Export the visible rows and columns with filters applied. Share the report with your team or continue the analysis in a file.
After analysis - the next solutionFound a weak result?
Found a weak result?
Check the new price by calculation.
The financial report shows what happened during the period. In unit economics, you can compare price, discount, and costs before making the next change.
Open unit economyFinancial reportSales results for the selected days.
Unit economicsCalculation of goods and new price scenario.
Cost and access
Financial report
The price applies to one selected marketplace. The base price includes 10 active product listings. Each additional block of up to 30 adds RUB 100 to this section.
Conditions before activationSpecialist services - separately
Before connecting
Any questions left?
About profits, periods, expenses and working with the report.
Review it in a presentationHow to start analyzing the profit of a store on the marketplace?
First fill in the cost price and your expenses in your Profile. In the financial report, select a closed period, look at the sales amount, site services and gross profit, then expand the result by product. Negative lines will help select positions for further analysis; check the next sale price separately in unit economics.
Why should a missing expense not be treated as zero?
A zero expense and an empty value are different states. The result depends on available marketplace data and the costs entered by the seller. If data is missing for a calculation, first check the connection, period and Profile; an empty cell does not prove that there is no expense.
Profit is the amount that the marketplace will transfer?
These are different indicators. “Total payable” reflects the settlement with the marketplace. For gross profit, cost, fulfillment, freight carrier and your active expense items from your Profile are additionally taken into account.
Can I see the result for my period?
Yes. Select a ready-made period or specify “From–To” dates. The financial report works on closed calendar days; the current unfinished day is not included.
Can you find products with negative profit?
Yes. The filter has a financial signal “Only rows with negative profit”. You can also set criteria based on percentages and save the filter for reuse.
Where should I indicate the cost and my expenses?
In Profile. Cost, fulfillment, cargo carrier and your expense items are maintained there. Their filled values are included in the calculation. If the required value is not available, it must be specified first.
What will go into Excel and print?
Current visible rows and columns with applied settings and filters. You can download the report and send the table for printing directly from the toolbar.
How to save your set of goods for regular review?
Mark the lines and open the “Entire Report” menu. Using “Create Folder”, save the selected set under your name. The selection conditions are saved separately as filters, and the composition and order of the columns are saved in the table settings.
How does margin differ from profitability?
Margin shows gross profit as a share of sales revenue. Return on costs compares gross profit with all recorded costs: marketplace services, product cost and your own expenses. Average gross profit is the result per unit sold.
Does a financial report replace accounting?
The report is intended for management analysis of sales, expenses and profit of the store. Accounting support, accounting restoration and period reconciliation - separate services SellerStrat.
Need help with accounting?
Accounting support, period reconciliation and accounting restoration are available as separate services SellerStrat.
View accounting servicesStore profit for the periodFind out your profit.
Find out your profit.
Check expenses.
Open the report for the required dates and see which products are profitable and which are losing money.
Let's analyze the profits and expenses of your store.
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