Many clicks, few orders
We will compare clicks and orders, examine the promoted product and its listing content. We will separate what the data shows from hypotheses that still need to be tested.
Advertising audit / One-time diagnostics without changing campaigns
Understand advertising before increasing your budget.
We’ll show you where the advertising budget goes for Wildberries or Ozon. We will analyze the campaigns, products and the path to ordering - and pass on a written plan: what settings to check, what to fix in the card and where to start to your team.
- Up to 10 campaigns on one site
- Statistics for a period up to 30 days
- Written change plan
Checking selected campaigns and action plan. You can delegate the implementation to your team or order it separately.
The budget is being spent. Questions remain.
Promotion has become more expensive
Let’s break down the costs by selected campaigns and products. Let's highlight areas that should be sorted out before the next rate increase.
Need an outside perspective
We will prepare an analysis for the owner or current manager. You will receive a basis for discussing the work, and not an assessment of the performer based on one general figure.
Specific composition of work
From an advertising report to a change plan.
01
Purpose and initial data
Let’s clarify what decision needs to be made. We will collect available reports from the selected site for the agreed period and record the composition of the campaigns.
It is clear what exactly is being analyzed and on what data.
02
Costs and path to order
We will compare campaigns using the available metrics: spend, impressions, clicks and orders. We will consider acquisition cost alongside the supplied product economics data.
Problem areas with explanations of indicators.
03
Settings and offer
Let's look at the composition of the promoted products, queries and settings available for analysis. Separately, we note the issues of price, card content and availability, which advertising itself will not solve.
Recommendations are divided by reason and responsibility.
04
Priorities and discussion
Let’s collect the conclusions into a plan: what to change, why and based on what observations to evaluate further actions. We will indicate limitations and issues that require additional data.
Written analysis and sequence of next steps.
Each comment has a reason and the next action.
The report should help make a decision. We connect the data, a question for advertising and a recommendation that can be passed on to the manager.
Campaign costs and returns
We compare spend, clicks and orders for selected campaigns over the same period.
We show which campaigns require attention before expanding the budget and what indicators the conclusion is based on.
Traffic and offer
We study available requests, promoted products, price, card content and availability.
We separate recommendations about advertising settings from those about the product and its listing.
Order of changes
We collect comments based on importance and identify hypotheses that still lack data.
We transmit the priority plan: action, basis, expected direction of change and indicator for verification.
The parsing structure is shown here. We prepare actual conclusions for your store. The audit itself does not change settings and does not consume advertising budget.
What do you get
A plan with which the manager can continue working.
The report links the observation, probable cause, and recommended action. You can pass it along to your team or discuss implementation with us separately.
Own analysis tools
Look at the advertising next to the products.
In SellerStrat you can compare advertising costs and assortment indicators. The screen shows the platform interface, not the client’s result. The specialist’s work is based on the agreed data of your store.
More about the toolOrder of interactionYou know what's going on
01 02 03 04
You know what's going on
after contact.
Clarify the question
Marketplace, campaigns, period and the decision that matters to you.
Reviewing the materials
We work with agreed reports and product inputs.
Preparing conclusions
We distinguish observations, hypotheses and recommended actions.
We pass on the plan
We explain the result and discuss the implementation procedure.
The deadline for preparing the report will be agreed upon after evaluating the materials. The period up to 30 days refers to the analyzed statistics, and not to the month of advertising.
Clear price for a specific result.
Advertising audit
from RUB 5,900for audit- Up to 10 campaigns on one site
- Statistics for a period up to 30 days
- Written change plan
The application is not a payment. The composition, cost and timing will be agreed upon before the start.
What is included in the indicated price
One marketplace, up to ten campaigns and a period of up to 30 days: costs, clicks, orders, limitations and a change plan.
Which is paid separately
Maintaining and changing campaigns, advertising budget and purchasing external data - separately.
What to prepare for discussion
- Site, links to products and purpose of audit.
- Selected period and list of campaigns.
- Available exports of spend, clicks and orders.
- Data on the costs of the product and changes already made, if any.
Base prices are in Russian rubles. Specialist work, the SellerStrat subscription and external expenses are separate items. Do not submit documents or access credentials through the public form.
What level of assistance do you need?
Advertising audit
One marketplace, up to ten campaigns and a period of up to 30 days: costs, clicks, orders, limitations and a change plan.
from RUB 5,900for auditYou are on a page of this formatAdvertising launch
One site, up to five products and three campaigns: test plan, settings and primary optimization within seven days after launch.
from RUB 14,900per launchView serviceIntegrated marketing management
One store on one site, up to 100 product cards and up to 15 advertising campaigns: promotion plan, setting up and optimizing advertising, SEO edits up to five cards per month, calculation of prices and promotions, control of available inventory and weekly report. Changes are carried out within the agreed limits of price, budget and access.
from RUB 59,900per monthView serviceImportant questions about the service.
Is an audit suitable if a manager is already running advertising?
Yes. This is a separate analysis of current advertising. We will forward your comments with reasons and a plan that can be discussed with the manager. Working solutions do not need to be remade just for the sake of changing the performer.
Up to 30 days - is this the duration of your work?
No. This is the period of analyzed statistics. We will coordinate the audit preparation period based on available materials. The basic format includes analysis of up to ten campaigns on one platform.
Will you correct the campaigns as part of the audit?
The audit includes a review and a change plan. Maintaining, changing settings and spending the advertising budget are not included. Recommendations can be implemented by your team or a specialist on a specific task.
The audit will show the net profit from advertising?
We analyze advertising metrics alongside the available product economics. Without confirmed data on costs, completed purchases and the corresponding period, we do not calculate net profit. A separate unit economics review is available to check the model.
Do I need to share my store password?
Only a name and phone number are needed in a public application. For work, we will discuss uploads or permitted access with the necessary amount of authority; There is no need to transfer passwords and keys to the form.
What to do after receiving the report?
The report will include priorities. You can continue on your own, order a limited launch with initial optimization, or choose regular marketing.
Let's start with your task
Discuss advertising auditStart by understanding what your budget works for.
Leave your name and phone number. We will discuss the details before starting work.