Do not apply one fee rate
The Etsy result varies by category, market, campaign and service. Use the actual deduction line and divide it by the matching sales base.
This produces an effective period fee that can be compared with plan and prior periods.
Separate deductions by cause
Account for fulfillment: fulfillment is generally seller-managed with production lead time and selected carrier. It changes logistics, storage and return-related lines.
- selling fee
- handling, delivery and reverse logistics
- storage, receiving and optional services
- penalties, reimbursements and adjustments
Compare like-for-like conditions
The Etsy focus includes handmade, vintage, digital products, personalization and small-batch cost control. Compare SKUs within the same category, market and fulfillment model.
A higher deduction share may come from price, returns, dimensions or paid-service usage rather than a rate change.
Weekly control list
Flag products whose effective deduction share moved beyond the allowed threshold and trace the change to source lines.
Do not keep rates as permanent constants: tariffs change, while the actual report remains the verification source.
Frequently asked questions
Does SellerStrat show the current Etsy rate?
The report uses actual deductions for the imported period, reflecting category, service and transaction conditions.
Why did deductions rise without a tariff change?
Review price, returns, logistics, dimensions, storage and optional services.