Period profit example
The example reconciles revenue with every major deduction for one period.
1,200,000 - 90,000 - 180,000 - 75,000 - 25,000 - 520,000 - 95,000 = 215,000 RUB- Revenue and returns
- 1,200,000 - 90,000 RUB
- Marketplace and operating deductions
- 280,000 RUB
- Product cost and advertising
- 615,000 RUB
Profit: 215,000 RUB. Margin: 17.9%.
Illustrative calculation; actual values come from marketplace statements and seller cost inputs.
Inputs to connect
Use one period and one reporting currency.
- sales and returns
- commissions and payment fees
- logistics and storage
- deductions and adjustments
- product cost and advertising
Review order
Start with the lines that have the largest profit impact, then move to categories and SKUs.
- 1
Reconcile sales and returns.
- 2
Review fees and logistics share.
- 3
Compare profit with units sold.
- 4
Inspect unprofitable products.
Common errors
Mixed periods, missing deductions, zero product cost and confusing accruals with cash flow distort the result.
SellerStrat workflow
The finance module connects report lines, profit and expenses and lets a seller move from a period total to a category or product.
Frequently asked questions
Why are revenue, payout and profit different?
Returns, fees, logistics, deductions, product cost, advertising and payment timing make these values different.
How this material was reviewed
- SellerStrat cabinet: financial reportSellerStrat Product
- SellerStrat editorial and verification policySellerStrat Editorial Team
Reconciled the example and checked the visible report fields, filters and statement detail.
Product version: SellerStrat 2.0