Fix the period and store first
Reconcile one TikTok Shop account, one period and source currencies: USD, GBP, SGD, MYR, THB, PHP, VND, IDR and marketplace currencies. A bank settlement is not the same as period profit.
The market context is Southeast Asia, United Kingdom, United States and other TikTok Shop markets. Validate local reports before consolidation.
Build the financial result
Combine sales, returns, reimbursements, marketplace fees, logistics, storage, advertising and other deductions. Then add product cost and external operating expenses.
- gross sales and returns
- settlements and adjustments
- fees, logistics and storage
- product cost, ads and external expenses
Move from totals to products
The TikTok Shop operating focus is social commerce, short video, live selling, affiliate sales and fast SKU turnover. Expand store totals to SKU, variant, category and fulfillment model.
Review negative-profit products, sharp expense changes and sales without product cost.
Turn the report into a decision
Fix data quality first, isolate one-off adjustments and only then change price, advertising or replenishment.
SellerStrat keeps a traceable path from total profit to expense line and product.
Frequently asked questions
Why is a TikTok Shop settlement not profit?
A settlement is cash movement and may include other periods. Profit needs sales, returns, deductions, product cost and external expenses for one aligned period.
Where should report review start?
Verify store, period, currency, sales and returns before deductions and negative-profit products.