SKU margin example
The example checks one product before a discount or promotion.
2,200 - 374 - 180 - 850 - 220 - 132 = 444 RUB- Price
- 2,200 RUB
- All variable costs
- 1,756 RUB
- Target margin
- 20%
Profit: 444 RUB. Actual margin: 20.2%.
Illustrative calculation. Replace prices, rates and costs with current SKU inputs.
Calculation inputs
Use the price after discount and the actual category and fulfillment fees.
- product and packaging cost
- marketplace and payment fees
- logistics, storage and returns
- advertising per sale
- tax and other variable costs
Before a promotion
Calculate the base case, promotion price and minimum acceptable price. Compare profit and margin, not only the discount percentage.
Signals that require action
Negative profit requires a pricing pause or an input check. More sales with lower total profit can indicate unprofitable growth.
SellerStrat workflow
Compare price, discount, product cost, profit and target margin by product before changing the offer.
Frequently asked questions
When should unit economics be recalculated?
After price, fee, logistics, product cost or advertising changes and before a major promotion.
How this material was reviewed
- SellerStrat cabinet: unit economicsSellerStrat Product
- SellerStrat editorial and verification policySellerStrat Editorial Team
Recalculated the SKU example and checked price, discount, cost, fee, logistics, profit and target-margin fields.
Product version: SellerStrat 2.0